Identity, website, and event material for Ai conference
An inaugural conference for applied AI needed a name, logo and visual system for the online and onsite material. The system centers around abstract LIDAR illustrations that I drew and animated. LIDAR stands for "light detection and ranging" and is common in machine learning technology. Typically LIDARs are representational but by creating abstract versions they function aesthetically while evoking sensory information and processes.
Mobile HOME PAGE, program, signage, and marketing piece
Identity, website, and event material for Women's leadership Conference
WeAreWatermark.org hired me to brand a few of their leadership conferences for women. Each included a logo, website, social media graphics and event signage. For the Watermark Leadership Summit to be held at the San Jose Convention Center in Spring 2022, I centered the creative direction around chromatic ink patterns, painted in my studio, that paid off the word "water" in the name. These paintings could be used as full bleeds or masked in angular parallelograms that mimic the angular construction lines of the logo.
Website home Page
Website Page Banners
social media system
event signage system
Invitation and program for wine event
Crohn's and Colitis Foundation of America hosted their 20th Annual wine fundraiser at the Ritz-Carlton. They required branding that would live on beyond the event as well as a classy invitation, program and display material.
Gold foil invitation featuring an art-nouveau inspired grape cluster engraving paired with a stem in the shape of California
The invitation system along with the program
Grape leaf Illustration on the inside of the program that is also used on displays throughout the event. the system is printed in three colors and includes Duotone photographs