Watermark

WeAreWatermark.org hired me to brand a few of their leadership conferences for women. Each included a logo, website, social media graphics and event signage. For the Watermark Leadership Summit, I centered the creative direction around chromatic ink patterns, painted in my studio, that paid off the word "water" in the name. These paintings could be used as full bleeds or masked in angular parallelograms that mimic the angular construction lines of the logo.

Shown below: wordmark, a selection of digital items, and event material

Digital Graphics: home page, registration page, video leader card, video end card

Event Signage and Banners: Upright floor signs, billboards, horizontal and vertical exterior vinyl banners. Along with the hand-painted patterns, the creative system also includes a diamond pattern that extends the angular lines of the logo and can be used as overlays, footer patterns, and text dividers.

Web Site Masthead System: Painted header backgrounds.

Social Media: A system that can be arranged and combined in myriad ways over a long posting schedule to retain impact.

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