Shown below: animated logo, on-site murals collectively called "Open Doors to Wonder, animated graphics, movie trailer, print items.
Initiate Wonder
The San Francisco Unified School District undertook a massive redesign of how and what would be taught in middle schools. I created a campaign that publicizes the initiative and galvanizes buy-in from students, parents, teachers and administrators. The campaign includes logo and iconography design, the conversion of an entire school hallway into an interactive installation to generate PR buzz, a few promotional movies, animated graphics, marketing material and an illustrated photo booth.